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Our brand

Operating in a realm beyond this one.

Our garments are handcrafted from start to finish in New York City, and we take a meticulous, loving approach to our craft. At the center of Sharifa’s practice is her identity as a Moroccan American, often printing her name Hanan in Arabic, which translates to tender or compassionate. By adorning these words on our bodies, we hope to remind our customers of our collective empathy as humans experiencing this world together.

حنان

“I typically write my
name, حنان in Arabic, which translates to tender, compassion, or kindness. By wearing garments with حنان on them, I hope to elicit a sense of deep empathy towards one another and to feel our collective consciousness as a whole.”

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“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans

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